The Wilds

The Simple Serum

$ 79.00

This 3-in-1 serum was designed to simplify your routine and end your serum sagas, combining what most brands sell as three separate products into one Holy Grail. It evens skin tone, supercharges hydration and balances pH levels to bring back your skin’s natural, fully hydrated glow – all before your morning coffee.

  • 40 mL
  • Moisten your skin, then press a dime-sized amount into your pores. Store somewhere safe, because anyone who notices your glow is going to want in on that too. Pro tip: to save your skin (and water), skip your morning cleanser and start with our Simple Serum after a quick rinse instead.
  • In the morning, as the very first step before our Daydream Day Cream (if you’ve got it) and your SPF.
  • INGREDIENTS: Glacial Water infused with Organic Aloe, Organic White Tea and Organic Chrysanthemum Tea, Hyaluronic Acid, Plant Cellulose, Fucus Gardenerii (Seaweed) Extract, Matricaria Recutita (Chamomile) Flower Extract, Sambucus Nigra (Elder Flower) Extract, Calendula (Calendula Officinals) Oil, Coenzyme Q10, Alpha-Lipoic Acid, Superoxide Dismutase, Resveratrol, Coffea Arabica (Coffeeberry) Fruit Extract, Witch Hazel Liquid Extract, Coffea arabica (Green Coffee) Oil, Squalane, Niacinamide (Vitamin B3), Allantoin, Tocopherol (Vitamin E), L-Ascorbic Acid (Vitamin C), Vegetable Glycerine, Natural Fragrance, Gluconolactone (and) Sodium Benzoate


The Wilds is simplified, performance-proven skincare, inspired by nature and the joy of minimalism. Designed for a world that is happily wild, and skin that is happily free.

Pro-planet living is the natural root of everything [the Wild] does (pun intended). And while a lot of brands say the same, they've fought hard to make it true.

Our ingredients are 100% non-toxic and safe for humans and the planet. Our transparency flows from our ingredient list to our glass bottles, so you know what you’re getting every time. The path to 100% sustainable production is more like a marathon – but we’re on our way with 100% recyclable packaging and 90% recyclable bottles (and dedicated to getting that last 10% by 2025). 

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